Building The Airbnb of Medspas: How Cloud MedSpas is Transforming Medical Practice Models

The healthcare industry has long been dominated by traditional practice models that often burden providers with significant overhead costs, employee management challenges, and underutilized resources. But what if there was a way to flip this model entirely? In our recent conversation with Shannon Seeberan, co-founder of CloudMedSpas, we explored an innovative solution that's changing how medical aesthetic practitioners think about space, overhead, and business operations.

About Shannon

Meet Shannon Seeberan, the Co-Founder of CloudMedSpas (CMS) and a devoted entrepreneur advocate. Shannon and her CMS team are creating a transformative impact on the healthcare industry. The CMS platform leverages automation efficiencies and a streamlined integration including AI to address multiple pain points, streamline workflows, and empower practitioners to work smarter not harder.

After running her own medical aesthetic consulting business, she was introduced to Iggy Fanlo, the CloudMedSpas Founder, and the rest is history. Shannon and the CloudMedSpas team have spent 5 years learning, researching and understanding how to improve the pain points of practitioners in the health and wellness space. CMS has created a solution and a playbook to support their largest asset, their practice location.

Aesthetic consulting gave Shannon the insight on corporate aesthetic initiatives, private practice challenges, and inefficiencies of day to day private practice management. Today, Shannon is focused on leveraging their fast growing client growth and leveraging a quickly growing marketplace of aesthetic practitioners to utilize the rental opportunity via the CMS model to support and launch small businesses.

The Airbnb Model Meets Healthcare

CloudMedSpas operates on a simple yet revolutionary premise: providing an "Airbnb for medical practices." This software platform connects space owners—whether they're med spas, plastic surgery practices, or other healthcare facilities—with independent medical aesthetic practitioners who need professional treatment spaces without the commitment of a full lease.

"We provide a solution for incremental space, exam rooms, practices that have multiple locations or too large of a footprint that they don't feel like they're efficiently using their rooms, their space as much as they should be, which is clearly their biggest asset," Shannon explains.

Since launching three years ago, CloudMedSpas has scaled from one to 40 locations across 16 markets, demonstrating the significant demand for this flexible approach to healthcare space utilization.

Solving Two Critical Industry Pain Points

For Space Owners: From Employer to Landlord

One of the most compelling aspects of the CloudMedSpas model is how it addresses a persistent challenge in the medical aesthetics industry: employee retention.

"One of the biggest issues in the med spa space is HR issues, the retention of employees and for practice owners, med spa, plastic surgeons, anyone in the medical aesthetic space to retain employees is very difficult. There is a revolving door of employees and when they leave, the patients tend to follow them and go with them," Shannon notes.

The traditional employment model requires practice owners to:

• Carry multiple employee salaries
• Manage complex HR issues and non-compete agreements
• Invest heavily in marketing to keep employees busy
• Maintain large product inventories
• Absorb the risk when employees leave and take patients with them

The CloudMedSpas model transforms space owners from employers into landlords, allowing them to rent their facilities to multiple independent practitioners while avoiding the overhead and complications of traditional employment relationships.

For Practitioners: Independence Without Capital Risk

For medical aesthetic practitioners, the current landscape presents its own challenges. Many work part-time in this lucrative field—typically 5-10 hours per month—earning between $400-600 per hour. However, accessing professional treatment space and prescription injectables often requires significant upfront investment.

CloudMedSpas removes these barriers by providing:

• Hourly space rental (typically around $99/hour)
• Access to professional, medically appropriate facilities
• Product procurement at near-wholesale costs
• Automated scheduling and payment processing
• Proper liability coverage

The Technology Behind the Innovation

The CloudMedSpas platform automates what has traditionally been a complex, manual process. Space owners can:

• List their available rooms and set pricing
• Control availability like an Airbnb host
• Automatically process payments
• Manage liability requirements
• Track utilization across multiple practitioners

For practitioners, the app provides:

• Easy space booking
• Product ordering integrated with appointments
• Professional treatment environment access
• Community connection with other practitioners

Beyond Competition: Building Community

A common concern Shannon addresses is whether renting space to other practitioners creates competition. Her response highlights a fundamental shift in thinking about healthcare business models:

"So we're empowering the practitioner who holds the loyalty of the client. We're empowering the business owner, the practice owner, the location owner who has the space to leverage. And everybody wins in this scenario."

Rather than competition, the model creates collaboration. Practitioners at CloudMedSpas locations often:

• Refer patients to specialists offering complementary services
• Share knowledge and training opportunities
• Build professional networks
• Support each other's business growth

The Numbers That Matter

The financial model demonstrates the efficiency of this approach:

• One practitioner using space 5 hours monthly = ~$500 in rental revenue
• 10-20 practitioners per space = $5,000-10,000+ monthly revenue potential
• Minimal product inventory requirements
• Reduced overhead compared to traditional employment models
• Higher utilization rates for existing space

Looking Forward: Implications for Personalized Care

The CloudMedSpas model represents more than just a business innovation—it's indicative of broader changes happening across healthcare. As Shannon noted during our conversation, this approach allows practitioners to focus on what matters most: building meaningful patient relationships and delivering personalized treatments.

This shift toward flexible, practitioner-empowered models aligns with the broader movement toward personalized healthcare. Just as compounding pharmacies create customized medications for individual patients, innovative business models like CloudMedSpas create customized practice solutions for individual providers.

The implications extend beyond medical aesthetics:

• Reduced barriers to independent practice
• More efficient use of healthcare infrastructure
• Greater practitioner autonomy and job satisfaction
• Potential for improved patient care through provider flexibility

The Future of Healthcare Space Utilization

Shannon's insights reveal a future where healthcare delivery becomes more agile, efficient, and practitioner-focused. As the industry continues to evolve, models like CloudMedSpas may become increasingly relevant across various medical specialties.

For healthcare providers considering their next steps, Shannon's advice is clear: evaluate your current overhead, consider your space utilization, and explore how new models might better serve both your business goals and patient care objectives.

Listen to the full conversation with Shannon Seeberan to hear more insights about the future of medical practice models and the role of technology in transforming healthcare delivery.

Interested in learning more about CloudMedSpas? Visit cloudmedspas.com or reach out directly to Shannon at shannon@cloudmedspas.com.

About the Akina Pharmacy Speaker Series

This conversation is part of our "The Compounding Effect" speaker series, where we explore innovative approaches to personalized healthcare delivery. Each episode features leaders who are pushing the boundaries of what's possible in patient care and practice management.

The Akina Pharmacy Speaker Series explores the world of compounding care and personalized medicine through conversations with clinical specialists, partners, and subject matter experts. Each episode delves into how individualized approaches to healthcare are reshaping patient outcomes and empowering people to take control of their health.

At Akina Pharmacy, we're built on the Hawaiian principle of Kina'ole—doing the right thing in the right way for the right person at the right time, the first time. As a 503A compounding pharmacy, we don't just compound medications; we compound trust, quality, and innovation into every formulation we create.